1. Comparison of animatics:
evaluates different animatics to select the one that would be most appealing to an audience.
2. Evaluation of ad campaigns:
evaluates, in detail, an advertising spot to find areas to improve, selects key scenes and helps to obtain different versions depending on the specific channel.
3. Evaluation of graphic campaigns:
evaluates different graphic elements of a campaign to discover the parts that need enhancing and locates the elements that attract most attention.
4. Evaluation of digital campaigns:
evaluates the emotional response of digital publicity as well as its visibility and interaction capability in a specific context