R & D and innovation
Test if your new product will succeed !
Test with neuroscience , just as the most innovative companies in the world , and as published in “leading transformation” from Harvard press
Neuromarketing gives you a deeper understanding of how your workplace functions and how staff operate within it, allowing you to make changes to the way things are done and continually optimize your processes. For highly skilled professions, eye tracking provides the opportunity to capture insight on how individuals perform their work and clearly illustrate it to others.
applications
- Safety and Risk Assessment
A lack of situational awareness and lapses in concentration are major drivers of workplace accidents. Neuromarketing allows you to tap into workers’ visual attention and identify why these things occur. This information can help you fix elements of a workspace that hinder safe operations and train staff to be more aware of their surrounds and potential hazards.
- Human Performance
Every individual has a unique approach to completing a task, and these variations can produce different outcomes. By understanding how a task is completed, you can identify methods of best practice and effectively communicate them to others.
- Productivity and Quality
Consistency and efficiency are essential when it comes to productivity and quality assurance. neuromarketing allows you to see another layer of detail in the way your business operates, which helps you pinpoint ways that processes can be improved, errors reduced, and waste identified and removed.
External Sources
