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In nearly all human-computer interactions, the most basic point of connection between an interface and its user is the eye . In the context of online shopping, goods are presented, explained, promoted and processed almost entirely through information and imagery perceived by the shopper’s visual systems. Products that are not seen will not be bought. Information that is not read will not inform the purchase decision. Steps in the transaction that are ignored may result in errors and, potentially, abandonment.
- Give Customers Social Proof
Often, potential customers take their time to go through customer reviews before opting for a particular product or service to see if it’s really worth their time and money. In fact, 84 percent of people trust online reviews just as much as they’d trust a personal recommendation from a friend!
- Create A Sense Of Urgency
Finally, create a sense of urgency to compel customers to make a purchase.
- Evoke Emotion with Colors
Believe it or not, colors can impact a consumer’s buying decisions in a huge way!
- Touch on Pain Points
Surprisingly, studies have shown that consumers actually respond higher to relieving pain than seeking pleasure.
- Take Advantage of Scarcity
When products are limited, people tend to want to buy them more quickly.
Eye Tracking as a Method of Neuromarketing for Attention Research—An Empirical Analysis Using the Online Appointment Booking Platform from Mercedes-Benz
Practical Eye Tracking of the Ecommerce Website User Experience
Emotionalizing e-Commerce Pages: Empirical Evaluation of Design Strategies for Increasing the Affective Customer Response